The Standard for Modern
Martial Arts Schools.
ASA is a global association of school owners raising the bar for professionalism, profitability, and the role of martial arts in family life. Built for owners ready to grow a serious business — and lead an industry worth leading.
Trusted by hundreds of school owners.
Five paths to a profitable school.
Whether you want monthly accountability, an annual deep-dive, or one-on-one strategy, we meet you where you are — and pull you forward.
Black Belt Banter
Real talk on running, growing, and surviving a martial arts business — with the operators who’ve actually built it. Free, bi-weekly, and worth the drive.
Listen Now →ASA Live
Live monthly group coaching with Master Chan Lee and a brotherhood of high-performing school owners. Marketing, operations, leadership — every month, every angle.
Join ASA Live →ASA Summit 2026
Three days. Las Vegas. The most ambitious school owners in the industry under one roof, mapping out the next chapter of growth, profitability, and legacy.
See the Lineup →ASA Lead Generation
Your enrollment engine — done-for-you ad systems, lead scoring, and automated follow-up that turns clicks into trial enrollments while you stay on the floor.
Join the Waitlist →ASA Growth Consulting
Private consulting for owners ready to scale to multi-location, install premium pricing, or build a sellable business. We architect the system; you execute it.
Explore Consulting →
Stronger Students. Stronger School.
The monthly coaching room where serious school owners get their hands on the same systems running today’s most profitable schools — leads, enrollment, retention, referrals, and team. Hosted live by Master Jimmy Hong with Master Chan Lee and the ASA Team.
- Live monthly group coaching with Master Jimmy Hong
- Frameworks for lead gen, enrollment, retention, and referrals
- Real numbers from real schools — not theory
- Private community of high-performing owners
- Recordings, templates, and SOPs you can deploy this week
Three days that change your school.
The flagship gathering for serious martial arts school owners. Strategy, systems, and stage-shaking conversations — plus the connections that will compound for the next decade of your business.
Led by Masters. Built for Owners.
Decades of mat time, dojang ownership, and business expertise — guiding the next generation of martial arts school owners.
Master Chan Lee
President
Master Jimmy Hong
Black Belt Banter and ASA Live Host
Master Tony Chung
ASA Growth Consultant
Master Jay Lee
Director of Operations
Master Philip Jeung
Chief Strategist
ASA Lead Generation. Your Enrollment Engine.
A done-for-you system purpose-built for martial arts schools. Smart ad campaigns, lead scoring, and automated follow-up that turns clicks into trial enrollments — while you stay on the floor.
- Targeted Meta & Google ad campaigns tuned for parents in your zip code
- Smart lead scoring so your front desk only calls the hot ones
- Automated SMS & email nurture sequences that book trials on autopilot
- Live performance dashboard with ROI you can actually read
Black Belt Banter
The go-to podcast for martial arts school owners who want to run better schools and build stronger businesses. Real conversations on retention, enrollment, marketing, staff, and growth — no fluff, just practical insight from operators who get it.
New episodes drop every other week — packed with value, free to listen.
With thousands of views and listens every month, Black Belt Banter is a trusted resource for school owners across the industry.
Real reviews from real school owners.
Black Belt Banter listeners and ASA Live members share what’s actually moved the needle in their schools.
I listen to a lot of industry podcasts. Yours is my top favorite for actionable info!@REKEOJYouTube · Black Belt Banter
These are great! And ASA Live is well worth it.@jonathanfrost944YouTube · Black Belt Banter
So glad I found this podcast. It’s real instructors, real information, and not a sales pitch. Great job!@MilesVarichakTKDYouTube · Black Belt Banter
This channel is a great resource for school owners. The content covers all three aspects of martial arts — body, mind, and spirit. Keep up the great work, thank you for sharing.@RodsShimMyungDoKendallYouTube · Black Belt Banter
Ready to grow your school?
Book a free, no-obligation 30-minute strategy call with the ASA team. We’ll diagnose your biggest growth bottleneck and give you a clear next step — whether you work with us or not.