Build. Scale. Succeed: Empowering School Owners to Master the Business Game
ASA Martial Arts
Welcome to ASA - American School-Owners Associateion
At ASA, we help martial arts school owners grow thriving, profitable schools. Whether you’re just starting out or looking to scale your impact, our proven strategies, expert coaching, and powerful community give you the tools to stand out, attract more students, and run a business you’re proud of—on and off the mat
ASA Live
Monthly, interactive coaching for martial arts school owners hosted by Master Jimmy Hong.

Live, interactive coaching - engage, ask, implement

Monthly Cadence: New topic each month aligned to the calendar.

Replays: Full recording available for active members.
Black Belt Banter
ASA Podcast
The best martial arts business podcast for those who want to increase their profits and generate substantial revenue. Whether you’re running a single studio or scaling a multi-location empire, we break down the strategies, stories, and systems behind profitable martial arts businesses. From student retention and marketing hacks to leadership, curriculum, and community building, we cover it all.
ASA Business Summit
The ASA Business Summit is the premier annual seminar for martial arts school owners, held in the dynamic city of Las Vegas. Designed to inspire and energize, this high-impact event delivers cutting-edge content, powerful strategies, and exclusive insights from top industry leaders. It’s where school owners come to learn, grow, and connect with a community dedicated to success—on and off the mat.
October 2-3, 2026 | Planet Hollywood Hotel & Casino
ASA Impact Consulting
ASA Consulting offers school owners a proven path to business growth and brand elevation. By blending industry-specific insights with powerful marketing strategies, ASA helps martial arts schools increase student enrollment, improve retention, and streamline operations. Clients gain access to expert guidance, tailored action plans, and a supportive network—all designed to help schools thrive in a competitive market.
ASA AI Marketing Suite
Powered by Mr. Josh Lannon — Industry Expert in AI Marketing
Transform how you attract, convert, and retain students with the ASA AI Marketing Suite. Built for martial arts schools, this all-in-one platform uses artificial intelligence to automate your ads, social media, and lead tracking — saving time while boosting results.
Imagine AI writing your ads, managing your social posts, tracking your conversions, and helping you make smarter marketing decisions — all in one powerful dashboard.
Whether you’re looking to attract new students, increase retention, or maximize your marketing ROI, ASA AI Marketing Suite is your competitive edge in 2026 and beyond.